Using brochures and folded leaflets in sizes of A5, A4, A6, DL, A3 to attract potential customers and clients is a great marketing strategy. In the end, it is important to promote your services to
people so that they know you exist and that which you will offer them. It can be necessary to use the right forms of promotional material that suit the wants of your business. Leaflets are cheaper
and easier to create and can be distributed in many ways, whereas brochures are essential for more in depth information and to impress clients when you have gained their attention. An excellent
brochure acts as a reassurance to a potential client that your company offers a professional service.
So, how will you produce your folded leaflets in sizes of A5, A4, A6, DL, A3 and brochures? Well, you obviously need to consider these:
Presentation and Content
Leaflet design will depend largely on your audience and your budget. If you should be short of funds, it is most beneficial to avoid colour and instead adhere to simple but eye-catching designs, such
as a bold headline accompanied by concise, well written text. Offering an incentive to your potential client, like a free consultation or gift when goods are purchased can attract attention.
When producing brochures, you will need to also think about your audience and simply how much you are able to folded
leaflets in sizes of A5, A4, A6, DL, A3
spend on design and printing and paper quality. Remember it is necessary to include all relevant information such as for instance prices, array of services
offered, opening hours etc. You can also want to add some background details about yourself and your company. Make certain that your contact details are clearly visible and don't assume that
presentation, such as photographs and layout, is more important than actual written content. Always make sure you proofread everything little bit of text to check on for errors. Once the leaflets and
brochures are printed, it is too late.
Pictures, when used correctly, usually are far better than text alone. However, ensure that you use the right sort of images for the company. If are able to afford it, professional photographers or
illustrators can provide images for the brochures and leaflets, but don't discount Clip Art or your personal photographs. If you should be using photographs from directories on the web, be sure you
read all of the terms and conditions regarding royalties etc.
Leaflets may be handed out in person or posted through people's letter boxes or positioned on notice boards. Brochures are usually enclosed with a covering letter and become additional information to
your potential clients. Brochures are also a good means of providing information to clients who have expressed curiosity about your business and may be given out at trade fairs and conferences.
However, due to the costs involved with producing brochures, it is most beneficial to save lots of them for folks who are interested in your company's services or products as opposed to hand them out
to as many folks as possible.
Check your Competition
Looking at folded leaflets in sizes of A5, A4, A6, DL, A3 and brochures produced by companies in your line of business is a superb way to have ideas along with keep an eye on your competition.
Collect as much as possible to help you produce your personal marketing material.