During the depressed economy more and more folks are encountering the battle of want versus need. You want a new dress but you will need to get your teeth cleaned. You want a vacation but you will
need to get braces for the daughter. There isn't always money for both wants and needs. Dentists are becoming more aware of this battle too, as they see patients begin to select luxuries over the
necessity of proper dental care. How can dentists persuade patients to place the care of their teeth facing a trip to Tahiti? By building assurance and trust.
Trust is among the most important marketing triggers for consumers. Without trust in a brandname, consumers will quickly take their business elsewhere, or not buy at all. But trust is fleeting.
Established trust between a retailer, vendor as well as doctor and a consumer or patient takes consistency, reliability, and safety - and it requires time.
There is no better tool for a dental practitioner to build up trust and assurance with patients when compared to a high-quality educational dental marketing newsletter mailed to the patient's home.
Individuals are interested in things that are familiar. There's a reason big companies and brands continue to pay so much money on advertising year after year. They are always working on their brand
recognition and awareness, or the customers'power to recall and recognize a brand. Dentists can gain brand recognition of their own with dental advertising dentist newsletters.
Once a dentist begins to regularly mail well-informed dental marketing literature to patients, it makes the individual much more comfortable using their oral health and the significance of dentistry
in their own families lives. The dental practice begins to get familiarity and brand recognition with patients inside their area, and with increased familiarity and trust, patients are likely to be
much more likely to choose one dental practice over another; the one that isn't focused on doing what's right, providing extra value or patient education, i.e. showing they care.
dentist newsletters don't just use new patients. They can help battle patient loss too. 80% of patients are fearful of dental visits; most prefer to just not head to the dentist than look after their
dental health. A dental practice can stand apart and break up barriers with a dental newsletter. By regularly mailing out high-quality dentist newsletters they demonstrate their commitment to patient
support. By letting patients know about new procedures, important tips, and doctor information, a practice can consistently work to restore patient anxiety with curiosity and ultimately, build
assurance and trust.
Perceived indifference sends patients away nearly five times more frequently than dissatisfaction, and seven times more frequently than for competitive reasons, so it's critical that small
businesses, especially dental practices, show their customers they care.
If you're a dentist that wants to boost patient acquisition and retention, commit to regular, high-quality mailings that are personalized and customized. Find a respected dental marketing company to
deliver supreme quality content, and prepare to see higher visibility than previously, a great return on dentist newsletters
investment, and a
rise in ideal patients.